Creative Director & Photographer
2013
Parsons School of Design - 7 on 7 NYC
Commissioned to give Parsons' graduating designers a presentation as bold as their work — a school known for experimental, boundary-pushing design needed a film that treated fashion as narrative, not just documentation. The concept: a circus that doesn't quite exist, seen from just outside the ring. A repetitive, waltz-like score and a looping structure — opening and closing on the same image, an acrobat holding a performer aloft in a cascade of bubbles — give the film the uneasy pull of a memory replaying itself.
Directed full production — casting, crew, lighting, hair, makeup, set design — with an original score composed for the film. Two distinct lighting languages carry the designers' work and the film's story at once: warm, saturated spotlighting isolates each performer and silhouette against near-black backdrops, giving each Parsons design the theatrical weight of a circus act. Beneath that, cooler, harder-edged light follows the film's central couple through a quieter, more intimate register — carrying the emotional story underneath the spectacle. Every garment reads clearly in both registers, sculptural and eccentric enough to hold its own against the film's theatrical world.
Creative Director & Photographer
2012
Parsons School of Design - 7 on 7 NYC
Commissioned to give Parsons' graduating designers a launch as bold as the work itself — a send-off that reflected the school's identity and helped position its designers as they entered the industry. Named for the medieval stone carvings found across Ireland, Britain, and Europe — grotesque, explicit female figures believed to ward off death and evil — the film builds three interpretations of the Sheela na gig into a single fashion narrative: the Sacred Whore, lifting her skirt with a sarcastic, knowing edge, playing lust and seduction rather than shock; the Fearless Fighter, raw and confrontational, moving through the city with warrior-like defiance; and the Goddess, softening into high-couture stillness, motherhood, and fertility as the film's final register. A standalone, complete work — heirloom folklore translated into contemporary fashion film, built to match the ambition of designers stepping into the market for the first time.
Shot as a combined photoshoot and video production — planning each scene to work as both a still image and a piece of film. Photographed the campaign personally, then stepped away from the camera to direct video separately, guiding movement, performance, and blocking for the crew behind the lens. Cast and directed 8 models across three distinct emotional registers, led hair and makeup direction, and directed the edit, visual effects, and original score composed for the film — treating the shoot less like a single photo session and more like a short film production, where photography, direction, and post-production all had to move as one coherent vision.
Creative Director & Photographer
2014
Uomo Moderno /Parsons School of Design
Commissioned for Uomo Moderno's Fall issue cover and editorial — a men's fashion story tasked with making Parsons' cutting-edge menswear design language land with a conservative Italian audience, two aesthetics that don't naturally meet. Drew inspiration from Bob Dylan's "Freewheelin'" and Fellini's "I Vitelloni," building a fun, sexy, playful world around Parsons' sartorial precision, with the companion video shot silent — no dialogue — in the spirit of Fellini's black-and-white Italian street style. Cast entirely with actors from Kairos Italy Theater — Jacopo Rampini, Francesco Andolfi, and Francesco Meola — who modeled the collection and performed in the video.
Directed photography and overall creative direction for the men's editorial and cover shoot on location on New York rooftops and streets, developing the shot list, styling direction, and casting brief, with stylist Asanti Austin and hairstylist Addam Moreno. The companion silent film was a team collaboration between creative direction, videography, and editing, with Andy Clancy as videographer and editor. Parsons earned the magazine's Fall issue cover from this shoot.
Creative Director & Photographer
2024
Denny Peak Studio
Developed a new product for the studio, built to replace the standard, graduation photo session with something kids and parents would actually be proud to post. A short stop-motion video, made from 100+ individually retouched images, captures a child mid-air on a trampoline (the trampoline removed in post) as they move through outfit changes tied to their own interests — sports, performance, personality. Delivered in both vertical and horizontal formats to match how families actually share on social media, with the studio's best still images included as part of the package.
PTested the concept, shot and produced the first full video, then launched it as a paid offering — with a Meta ad strategy built and ready to activate if needed. Organic interest alone was enough to book and execute client work through 2024, including videos for three children, Thomas, Naomi, Petra, and Richard. The offering remained active and in demand until the studio closed with the relocation to Europe.